You’ve done all the hard work to getting your Magento ecommerce site up and running. You’ve invested in market research and products. And you’re ecommerce marketing campaigns have driven customers to your site. But just before they finish checking out they exit the site leaving an abandoned shopping cart full of unpurchased products. If you’re having these issues or getting ready to launch an ecommerce site, take note of these tips to avoid customers abandoning their carts. 1) Provide guest checkout option Many sites require customers to create a site account. But this creates one more step between them and buying your product. And it’s one more username and password combo that they have to remember. By providing a guest checkout option, they can just enter their information and be on their way. 2) Provide several payment options When a customer expects to pay with PayPal but you only offer Google Wallet, or they only have a Discover card but you only accept Visa, then they may have no other option but to ‘X’ out of your site and find someone who offers their preferred payment method. Make sure to offer a wide variety of payment options to cover all of your customers payment needs. 3) Avoid unexpected fees One of the biggest reasons customers abandon their carts is because of unexpected fees. They like the price they see when they place the product in their cart but then are shocked to see huge shipping costs, taxes, and other fees. To avoid this shock and them exiting the site without making a purchase do all you can to avoid unexpected fees. Include a shipping calculator on your products page or a notice of other fees that may be included at checkout. Offer multiple shipping options so that they can choose an option that provides the best value for them. Better yet include all of that on the product page so they can see exactly what the total will be before they get to the checkout. 4) Provide free shipping Not every company is able to, but if you can, providing free shipping is a great way for customers to see that they’re not likely to get a better deal anywhere else and make the purchase. 5) Show you’re trust worthy Identity theft is a very big threat and in the technical age having a secure site should be a top priority. Once you’ve made sure your site meets all the best security practices for your customer, then show them. Place a secure site badge on your site so your customers know that they can trust you and that their information will be safe. To utilize these tips for your growing online business contact Alinga and they’ll get you set up with Magento ecommerce, the fastest growing ecommerce platform around.
0 Comments
|
AuthorGold Coast eCommerce,Gold Coast Website Design,Gold Coast Web Design,Web Design Gold Coast Archives
May 2017
Categories
All
|